2016考研英語（二）翻譯真題參考譯文及考點解析

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【原文題目】

The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple:The longer you stay in the store, the more stuff you’ll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Market Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to the brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead began shopping to be rationally selective, and instead began shopping emotionally—which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.

【考點解析】

be designed to do sth 旨在做某事

The longer...the more... 越......越.....

According to......根據....

some 大約

the volume of 大量的......

Information overload 過于繁雜的信息

struggle to do sth 努力做某事

rationally selective 理性地進行選擇

Instead began shopping emotionally 而不是沖動的去購物

【參考譯文】

超市旨在吸引顧客在店里停留盡量長的時間。原因非常簡單：顧客在店里停留的時間越長，看到的商品越多，買的越多。超市陳列了大量的商品。根據食品推廣協會的調查，一般超市里有約44000種不同的商品;大多數超市都有上萬種。如此眾多的選擇足以使顧客面對的信息過于繁雜。根據腦部掃描實驗，需要快速的做這么多的決定就會使我們太累。大約購物40分鐘以后，大多人就不會拼命去做出理性的選擇，取而代之的是沖動購物——此時，在購物車里，我們已經裝了一半根本沒想買的東西。