商務(wù)英語(yǔ)閱讀（上冊(cè)）
- 所屬分類：
- 作者：
國(guó)曉立，周樹(shù)玲 主編
- 出版社：
對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
- ISBN：9787810789318
- 出版日期：2007-8-1
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原價(jià)：
￥18.00元
現(xiàn)價(jià)：￥13.30元
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圖書簡(jiǎn)介
本書為商務(wù)英語(yǔ)閱讀上冊(cè)，共16個(gè)單元，內(nèi)容主要涉及國(guó)際貿(mào)易、金融、營(yíng)銷、物流、人力資源管理、跨文化交際、知識(shí)產(chǎn)權(quán)等。每個(gè)單元包括主課文和兩篇快速閱讀：主課文內(nèi)容翔實(shí)，讓讀者對(duì)本單元話題作整體了解，掌握本領(lǐng)域的專業(yè)詞匯；快速閱讀在訓(xùn)練讀者閱讀能力的同時(shí)讓讀者了解此領(lǐng)域的發(fā)展新動(dòng)態(tài)。 本書適用于高職高專商務(wù)英語(yǔ)專業(yè)學(xué)生，也可作為國(guó)際貿(mào)易、工商管理等其他專業(yè)的學(xué)生和從事國(guó)際商務(wù)的人士及英語(yǔ)愛(ài)好者的英語(yǔ)自學(xué)用書。
目錄
Unit 1 International Trade
Fast Reading I U.S. Presses Japan on Farm Imports and India on World Trade Talks
Fast Reading 11 China Maps Out Economic Plan to Promote Sustainable Growth
Unit 2 Setting Disputes -- the WTO's Unique Contribution
Fast Reading I Integrated Negotiation
Fast Reading 11 Dialogue Key to Resolving IPR Disputes
Unit 3 Globalization and Its Impact on the Business
Fast Reading I Population and Globalization
Fast Reading 11 Norway and Peru Next China's Trade Targets
Unit 4 Can Sino-U. S. Trade Friction Be Solved by Appreciation of RMB?
Fast Reading I Solving the Trade Imbalance
Fast Reading ]I Survey: Cheap Exports of China Reduce World Inflation
Unit 5 Don't Fence Me Out!
Fast Reading I Bush Administration Seeks to Lower Trade Barriers with Latin America
Fast Reading II China: U.S. Piracy Complaint May Hurt Ties
Unit 6 China, Dumping or Not
Fast Reading [ Chinese Lighter Producers Win EU Anti-Dumping Suit
Fast Reading II China Steel Companies Win Anti-dumping Cases
Unit 7 The Force Behind the Nike Empire
Fast Reading I Richard Branson and His Virgin Kingdom
Fast Reading II A Most Influential Person of the 20th Century
Unit 8 Regional Economic Integration
Fast Reading I China ASEAN to See Closer Economic Ties
Fast Reading II Speech by President Hu Jintao of China at the 12th APEC Economic Leaders' Meeting (79)
Unit 9 Environment, Trade, and Investment (82)
Fast Reading I The Effects of Trade Liberalization on the Environment
Fast Reading II EU Leaders Agree to Cut Greenhouse Gases
Unit 10 Negotiation Skills and Strategies
Fast Reading I Business Is Negotiation
Fast Reading I Negotiating Customer Agreements
Unit 11 "Toyota" of China
Fast Reading I Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul
Fast Reading II Microsoft, Lenovo to Set Up Joint R&D Center
Unit 12 The Survival of the Old Brands
Fast Reading I Honda Plans New Brand through Guangzhou Venture
Fast Reading II Pu'er: The Tea That Changed a County
Unit 13 E-commerce: Doing Business Online
Fast Reading I Going Shopping? Go Global!
Fast Reading II E-Trading Helps Small Firm Bag Market Share
Unit 14 China's Door Now Wide-Open for Foreign Banks
Fast Reading I Bank Gets Nod for Joint Venture
Fast Reading II Foreign Banks Go Local
Unit 15 Known Brands Acquiring Name Recognition
Fast Reading I Mergers and the Supersizing of Bussiness
Fast Reading 11 Thai Company Wins Bid for Gujing Group
Unit 16 Multinational Companies
Fast Reading I Mengniu Inks NBA Promotions Partnership
Fast Reading II Bill Gates: Microsoft to Build R&D Parks in Beijing, Shanghai
Key to Exercises
