商務(wù)英語(yǔ)函電——高職高專商務(wù)英語(yǔ)專業(yè)教材
- 所屬分類：
- 作者：
房玉靖 主編，劉玉玲，張怡，劉曉麗 副主編
- 出版社：
清華大學(xué)出版社
- ISBN：9787302210412
- 出版日期：2009-11-1
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原價(jià)：
￥29.00元
現(xiàn)價(jià)：￥23.20元
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圖書簡(jiǎn)介
本書遵循實(shí)用性和可操作性的原則，結(jié)合外經(jīng)貿(mào)工作的行業(yè)特點(diǎn)和專業(yè)英語(yǔ)學(xué)習(xí)的需要，在選材上注重前瞻性，著眼于行業(yè)新理念、新方法、新術(shù)語(yǔ)的導(dǎo)入，在編寫內(nèi)容上注重系統(tǒng)性、科學(xué)性和廣泛性，兼顧不同程度的讀者精心設(shè)計(jì)各模塊，涵蓋國(guó)際貿(mào)易實(shí)際操作中各個(gè)環(huán)節(jié)的信函寫作，力求教學(xué)內(nèi)容與外經(jīng)貿(mào)行業(yè)的職業(yè)能力要求相一致，與職業(yè)標(biāo)準(zhǔn)相銜接。
全書采用模塊教學(xué)，包含16個(gè)模塊，首先簡(jiǎn)要介紹外貿(mào)信函和電子郵件的基本要素、格式和寫作技巧，然后針對(duì)外經(jīng)貿(mào)進(jìn)出口流程的主要環(huán)節(jié)逐一呈現(xiàn)知識(shí)點(diǎn)和相關(guān)實(shí)例與實(shí)訓(xùn)。本書適用于高職高專商務(wù)英語(yǔ)、國(guó)際貿(mào)易、國(guó)際商務(wù)等專業(yè)學(xué)生使用，也可供從事外經(jīng)貿(mào)和國(guó)際商務(wù)工作的人員參考使用。
目錄
Module 1 Fundamentals of English Business Letter-Writing
Learning Objecties
Ⅰ. Formats of Business Letters
Ⅱ. Principles of Business Letter-Writing
Ⅲ. Structure of Business Letters
1. The Essential Parts of a Business Letter
2. The Miscellaneous Parts of a Business Letter
Ⅳ. Examples of Business Letters
Ⅴ. A Brief Introduction of E-mails
Ⅵ. Ways of Envelope Addressing and the Standardized Designs
Exercises
Module 2 Establishing Business Relations
Learning Objecties
Introduction
Writing Skills
Specimen Letters
Letter 1 A letter to a New Customer for Establishment of Business Relations
Letter 2 On Establishing Business Relations
Letter 3 A Request to Establish Business Relations
Letter 4 A Reply to the Above Letter
Letter 5 An Introduction of the Company and Products
Letter 6 A Positive Reply from an Importer
Notes
Language Focus
Exercises
Module 3 Status Enquiries
Learning Objecties
Introduction
Writing Skills
Specimen Letters
Letter 1 Asking for Credit Information
Letter 2 A Favorable Reply
Letter 3 A Status Enquiry from a Consulting Agency
Letter 4 An Unfavorable Reply from the Chamber of Commerce
Letter 5 An Enquiry about Credit and Status
Letter 6 An Enquiry about Financial and Credit Standing
Notes
Language Focus
Exercises
Module 4 Sales Promotion
Learning Objecties
Introduction
Writing Skills
Specimen Letters
Letter 1 A Letter Promoting Sportswear
Letter 2 A Follow-up Letter for Aftersales Service
……
Module 5 Enquiries
Module 6 Quotations and Offers
Module 7 Counter-offers
Module 8 Acceptance and Orders
Module 9 Terms of Payment
Module 10 Payment by Letter of Credit
Module 11 Packing and Marking
Module 12 Shipment and Delivery
Module 13 Insurance
Module 14 Conclusion and Contract
Module 15 Complaints and Claims
Module 16 Agency
Revision
Reference Keys
Bibliography 參考文獻(xiàn)
