應(yīng)用英語(yǔ)綜合能力實(shí)訓(xùn)
- 所屬分類(lèi)：
- 作者：
胡麗純，夏寧滿 主編
- 出版社：
浙江大學(xué)出版社
- ISBN：9787308070836
- 出版日期：2010-3-1
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原價(jià)：
￥58.00元
現(xiàn)價(jià)：￥40.20元
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圖書(shū)簡(jiǎn)介
本教材共有五個(gè)部分，主要內(nèi)容有：
第一部分為聽(tīng)和說(shuō)(Listening and Speaking)，分五個(gè)章節(jié)。其內(nèi)容包括：1)日常生活，2)公共關(guān)系，3)外貿(mào)事務(wù)，4)商務(wù)洽談，5)商務(wù)會(huì)展。該部分重視語(yǔ)言共性教學(xué)，訓(xùn)練應(yīng)用英語(yǔ)的口語(yǔ)和聽(tīng)說(shuō)技能。
第二部分為寫(xiě)作(Writing)，分三個(gè)章節(jié)。該部分結(jié)合專(zhuān)業(yè)，強(qiáng)調(diào)實(shí)用文體模擬寫(xiě)作方面的訓(xùn)練。其內(nèi)容包括：1)個(gè)人事務(wù)寫(xiě)作訓(xùn)練，包括簡(jiǎn)歷、申請(qǐng)信、名片等；2)一般商務(wù)公文寫(xiě)作訓(xùn)練，包括便條、通知、報(bào)告、邀請(qǐng)函、證明信、感謝信、抱歉信、備忘錄、會(huì)議記錄、圖表等日常商務(wù)寫(xiě)作內(nèi)容；3)商務(wù)事務(wù)寫(xiě)作，包括廣告、建立業(yè)務(wù)關(guān)系、推薦信、詢盤(pán)和報(bào)盤(pán)、訂購(gòu)、支付條款、投訴與調(diào)解等商務(wù)往來(lái)的信函寫(xiě)作。
第三、四部分為翻譯(口譯和筆譯)(Interpretation and Written Translation)，共六個(gè)章節(jié)。其內(nèi)容包括：交際對(duì)話、禮儀用語(yǔ)、信用用語(yǔ)、商務(wù)用語(yǔ)等。
第五部分為商務(wù)同聲打字(Business Audio Typirlg)。包括各種業(yè)務(wù)文字快速錄入。
目錄
Part One Listening and Speaking
CHAPTER 1 Daily Life
Unit 1 Talking about the News
Unit 2 Talking about the Weather
Unit 3 Asking for Information
Unit 4 Making Appointments
Unit 5 Shopping
Unit 6 Small Talks
CHAPTER 2 Public Relations
Unit 1 Job Interview
Unit 2 Invitation
Unit 3 Introduction
Unit 4 Courtesy
Unit 5 Welcome Party
CHAPTER 3 Foreign Trade Affairs
Unit 1 Traveling by Air
Unit 2 Meeting Potential Customers
Unit 3 At the Hotel
Unit 4 At the Restaurant
Unit 5 Making Telephone Calls
Unit 6 Asking for Directions
Unit 7 Sightseeing
Unit 8 Drawing Up the Agenda
CHAPTER 4 Business Negotiation
Unit 1 Inquiries and Offers
Unit 2 Price
Unit 3 Terms of Payment
Unit 4 Shipment
Unit 5 Packing
Unit 6 Insurance
Unit 7 Complaints and Adjustments
Unit 8 Signing a Contract
CHAPTER 5 Trade Show
Part Two Writing
CHAPTER 1 Individual Paperwork
Unit 1 Resume
Unit 2 Application
Unit 3 Cards
CHAPTER 2 General Business Paperwork
Unit 1 Notes
Unit 2 Notices
Unit 3 Reports
Unit 4 Secretary Documents--Invitation
Unit 5 Secretary Documents--Certificates
Unit 6 Secretary Documents--Thanks
Unit 7 Secretary Documents--Apologies
Unit 8 Secretary Documents--Memorandums (Memos)
Unit 9 Secretary Documents--Minutes
Unit 10 Secretary Documents--Graphics
CHAPTER 3 Foreign Trade Paperwork
Unit 1 Commercial Advertisements
Unit 2 Business Letters--Establishing Business Relations
Unit 3 Business Letters--Recommendations
Unit 4 Business Letters--Enquiries and Offers
Unit 5 Business Letters--Order Letters
Unit 6 Business Letters--Terms of Payment
Unit 7 Business Letters--Complaints and Adjustments
Part Three Interpretation
CHAPTER 1 Interpreting Interactive Conversations
Unit 1 Entertaining Customers (English-Chinese Interpretation)
Unit 2 Business Management (English-Chinese Interpretation)
Unit 3 A Wish to Invest (English-Chinese Interpretation)
Unit 4 Establishing a Joint Venture (English-Chinese Interpretation)
CHAPTER 2 Interpreting Ceremonial Speeches
Unit 1 Euro-Asian Cooperation (English-Chinese Interpretation)
Unit 2 An Opening Speech (English-Chinese Interpretation)
CHAPTER 3 Interpreting Informative Speeches
Unit 1 Restaurant Etiquette (English-Chinese Interpretation)
Unit 2 A Place to Stay (English-Chinese Interpretation)
Unit 3 The Information Age (English-Chinese Interpretation)
Unit 4 Bilateral Relations (English-Chinese Interpretation)
Unit 5 Traditional Holidays (Chinese-English Interpretation)
Unit 6 An Ambitious Conglomerate (Chinese-English Interpretation)
Unit 7 Acquiring a Second Culture (Chinese-English Interpretation)
Unit 8 On Culture Clashes (Chinese-English Interpretation)
CHAPTER 4 Interpreting Business Speeches
Unit 1 Risk Management (English-Chinese Interpretation)
Unit 2 Currency Policies (English-Chinese Interpretation)
Unit 3 Foreign Trade Reform (Chinese-English Interpretation)
Unit 4 The Growing Financial Industry (Chinese-English Interpretation)
Part Four Written Translation
CHAPTER 1 English-Chinese Translation
Unit 1 A Sales Report from LOUIS VUITTON
Unit 2 Cooperation between Visa International and People's Bank of China"
CHAPTER 2 Chinese-English Translation
Unit 1 China International Consumer Goods Fair
Unit 2 Introduction of"Bird
Part Five Business Audio Typing
CHAPTER 1 Business Audio Typing
Unit 1 Memos and Notices
Unit 2 Business Letters
Unit 3 Minutes
Unit 4 Business Reports
