商務(wù)英語(yǔ)寫(xiě)作（全國(guó)高職高專(zhuān)專(zhuān)業(yè)英語(yǔ)規(guī)劃教材）
- 所屬分類(lèi)：
高職高專(zhuān)外..
- 作者：
李細(xì)平 編著
- 出版社：
清華大學(xué)出版社
- ISBN：9787302279471
- 出版日期：2012-3-1
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原價(jià)：
￥39.00元
現(xiàn)價(jià)：￥31.20元
-
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圖書(shū)簡(jiǎn)介
本書(shū)共分為18章。第1～2章主要介紹了商務(wù)英語(yǔ)文書(shū)寫(xiě)作應(yīng)遵循的原則和常用寫(xiě)作技巧，力求使讀者認(rèn)識(shí)商務(wù)英語(yǔ)文書(shū)的整體特色；第3～18章立足于提高讀者商務(wù)文書(shū)的表達(dá)能力，較詳盡地介紹了常用商務(wù)文書(shū)類(lèi)型、格式、寫(xiě)作技巧及其習(xí)慣表達(dá)。基本囊括現(xiàn)代涉外公司(企業(yè))最常用的商務(wù)文書(shū)的格式、方法和參考范例，如行政文書(shū)、事務(wù)文書(shū)、經(jīng)貿(mào)文書(shū)等，并涉及通知、啟事、海報(bào)、便條、票據(jù)、備忘錄、會(huì)議議程、會(huì)議記錄、產(chǎn)品介紹、證明、證書(shū)、賀卡、名片、請(qǐng)?zhí)⒄袠?biāo)書(shū)、投標(biāo)書(shū)、合同、商務(wù)報(bào)告、商務(wù)建議書(shū)、致辭和商務(wù)書(shū)信格式等內(nèi)容。本書(shū)由李細(xì)平編著。
目錄
Chapter 1 General Principles of Business Writing
Courtesy
Conciseness
Clarity
Completeness
Correctness
Concreteness
Consideration
Exercises
Chapter 2 Skills of Business English Writing
Selecting words
Developing effective sentences
Effective paragraph development
Other skills
Exercises
Chapter 3 Notice
【Sample Analysis】
【Knowledge Induction】
I. The use and feature of a notice
II. The types of notices
III. The format of a notice
IV. The format of ?notice
V. The format of ?notices
【Skill Training Task】
Chapter 4 Poster
【Sample Analysis】
【Knowledge Induction】
I. The use and feature of a poster
II. The format of ?a poster
【Skill Training Task】
Chapter 5 Notes and Bills
【Sample Analysis】
【Knowledge Induction】
I. Notes
II. Bills
【Skill Training Task】
Chapter 6 Memorandum
【Sample Analysis】
【Knowledge Induction】
I. The use and feature of memos
II. The format of memos
【Skill Training Task】
Chapter 7 Agenda
【Sample】
【Knowledge Induction】
I. The use of agenda
II. The format of agenda
【Skill Training Task】
Chapter 8 The Minutes of a Meeting
【Sample】
【Knowledge Induction】
I. The use and requirements of minutes of a meeting
II. The format of minutes of a meeting
【Examples of Different Types of the Minutes of the Meeting】
【Skill Training Task】
Chapter 9 Product’s Instruction
【Sample Analysis】
【Knowledge Induction】
I. The use and feature of a product’s instruction
II. The content of an instruction
【Skill Training Task】
Chapter 10 Certificate
【Sample Analysis】
【Knowledge Induction】
I. The basic knowledge of certificate
II. The format of certificate
【Skill Training Task】
Chapter 11 Cards
【Sample Analysis】
【Knowledge Induction】
I. The format and sample of invitation cards
II. The format and sample of congratulationgreeting cards
III. The format and sample of business cards
【Skill Training Task】
Chapter 12 Invitation for Bids and Pre-qualification
【Sample Analysis】
【Knowledge Induction】
I. The use of invitation for bids and pre-qualification
II. The format of invitation for bids and pre-qualification
【Skill Training Task】
Chapter 13 Bidding Forms
【Sample Analysis】
【Knowledge Induction】
I. The use of a bid
II. The content of the form of bid
III. The Format of Form of Bid
【Skill Training Task】
Chapter 14 Contract
【Sample Analysis】
【Knowledge Induction】
I. The use of contracts
II. The format of contracts
III. Types of contracts
【Skill Training Task】
Chapter 15 Business Reports
【Sample Analysis】
【Knowledge Induction】
I. The use and category of a business report
II. The format of different business reports
【Skill Training Task】
Chapter 16 Business Proposals
【Sample Analysis】
【Knowledge Induction】
I. The use and category of a business proposals
II. The format of different business proposals
【Skill Training Task】
Chapter 17 Speech
【Sample Analysis】
【Knowledge Induction】
I. The use and feature of speech
II. The format of speech
Examples of Different Types of speech
【Skill Training Task】
Chapter 18 The Layout of a Business Letter
【Sample Analysis】
【Knowledge Induction】
I. The structure of a business letter
II. The Format of a Business Letter
III. Envelop Addressing
【Skill Training Task】
Appendix I Names of Common Companies、Enterprises and Stores
Appendix II Names of common positions and titles
Appendix III 2011年《財(cái)富》世界500強(qiáng)排行榜
Appendix IV 常見(jiàn)英文標(biāo)點(diǎn)符號(hào)用法指南
Appendix V Reference for tasks
Appendix VI 商務(wù)英語(yǔ)常用縮略語(yǔ)表
參考書(shū)目
參考網(wǎng)站
