商務英語(高職高專商務英語類專業(yè)規(guī)劃教材)
- 所屬分類：
高職高專外..
- 作者：
吳翠華 主編
- 出版社：
武漢理工大學出版社
- ISBN：9787562929574
- 出版日期：2009-8-1
-
原價：
￥26.00元
現(xiàn)價：￥20.80元
圖書簡介
本書圍繞一整套商務活動展開，以真實的商務情景為線索，涵蓋迎接外商、宴請、安排行程、電話聯(lián)系、召開會議等日常商務活動，包括建立業(yè)務關系、詢盤、發(fā)盤、價格磋商、成交、支付、裝運、理賠等主要業(yè)務環(huán)節(jié)，同時討論了崗位與職業(yè)、商展等與現(xiàn)代商務活動緊密相關的話題，強化學生的聽、說、讀、寫、譯等基本技能。本書共14個單元，每個單元圍繞主題，采取任務型訓練，通過5個教學模塊——聽說訓練、實用閱讀、案例分析、拓展閱讀、文化沙龍來提高教學的靈活性和趣味性，強化學生英語基本功的培養(yǎng)。 本書既適用于高職高專商務英語專業(yè)的教學，也可作為相關經(jīng)濟貿(mào)易專業(yè)的專業(yè)英語教材，還可用作商界人士自學培訓用書。
目錄
Unit 1 Meeting a Trade Delegation
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Effective Strategies for International
Negotiato (Ⅰ)
Part Ⅲ Case Study
Status Inquiries
Part Ⅳ Additional Reading
Effective Strategies for
International Negotiato (Ⅱ)
Part Ⅴ Culture Salon
Rules of Interaction
Unit 2 Business Dinner
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Chinese Cuisine
Part Ⅲ Case Study
Invitation Cards & Lette
Part Ⅳ Additional Reading
Eating in the USA
Part Ⅴ Culture Salon
Table Manne
Unit 3 Factory Tou and Sightseeing
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Travel Broade Executive Minds
Part Ⅲ Case Study
Short Company Profiles
Part Ⅳ Additional Reading
Welcome to Beijing
Part Ⅴ Culture Salon
Travel Agency
Unit 4 Establishing Business Relatio
Part Ⅰ Listen and Talk
Part Ⅱ Reading
How to Establish Business Relatio
Part Ⅲ Case Study
Lette of Establishing Business
Relatio
Part Ⅳ Additional Reading
EU-China Relatio
Part Ⅴ Culture Salon
How to Establish and Keep Business
Relatiohips with the Arabs
Unit 5 Enquiries and Offe
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Cross-cultural Negotiating
Part Ⅲ Case Study
Lette of Enquiries and Offe
Part Ⅳ Additional Reading
Asking Questio
Part Ⅴ Culture Salon
Conceding and Bargaining
Unit 6 Counter Offer
Part Ⅰ Listen and Talk
Part Ⅱ Reading
On Price
Part Ⅲ Case Study
Lette of Counter-offer
Part Ⅳ Additional Reading
Business Customs of the United
States
Part Ⅴ Culture Salon
Counter Offer
Unit 7 Terms of Payment
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Terms of Payment
Part Ⅲ Case Study
Lette of Credit
Part Ⅳ Additional Reading
Bill of Exchange or Draft
Part Ⅴ Culture Salon
Business on the Internet
Unit 8 Business Contracts
Part Ⅰ Listen and Talk
Part Ⅱ Reading
The Business Contract
Part Ⅲ Case Study
Writing a Business Contract
Part Ⅳ Additional Reading
The Export Sales Contract
Part Ⅴ Culture Salon
How to Express Your Thanks
Unit 9 Delivery of Goods
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Shipment
Part Ⅲ Case Study
Shipping Advice
Part Ⅳ Additional Reading
Bill of Lading
Part Ⅴ Culture Salon
History-Containerization
Unit l0 Complaints and Claims
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Complaints and Claims
(Ⅰ)
Part Ⅲ Case Study
Lette of Making Complaints and
Settlement of Claims
Part Ⅳ Additional Reading
Complaints and Claims
(Ⅱ)
Part Ⅴ Culture Salon
What do Business Ethics Bring
to J &J
Unit 11 Commodities Fair
Part Ⅰ Listen and Talk
Part Ⅱ Reading
China Yangling Agricultural Hi-tech
Fair
Part Ⅲ Case Study
Meeting Address
Part Ⅳ Additional Reading
Exhibition and Its Classification
Part Ⅳ Culture Salon
Background of China Import and Export
Commodities Fair
Unit 12 Meeting
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Conducting Effective Meetings
Part Ⅲ Case Study
Minutes
Part Ⅳ Additional Reading
The United Natio Conference on Trade
and Development
Part Ⅴ Culture Salon
What Should a Secretary Do for
People at the Meeting?
Unit 13 Telephone Calls
Part Ⅰ Listen and Talk
Part Ⅱ Reading
Ten Things Never in Your Business
Calls
Part Ⅲ Case Study
A Telephone Message
Part Ⅳ Additional Reading
Effective Telephone Call
Part Ⅴ Culture Salon
Preparing for a Telephone Call
Unit 14 Jobs and Caree
Part Ⅰ Listen and Talk
Part Ⅱ Reading
When Losing a Job Mea Losing Your
Identity
Part Ⅲ Case Study
Job Application
Part Ⅳ Additional Reading
Career Planning
Part Ⅴ Culture Salon
Presenting Youelf Successfully
References
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