新編商務(wù)英語(yǔ)函電
- 所屬分類(lèi)：
- 作者：
束光輝 主編
- 出版社：
北方交通大學(xué)出版社
- ISBN：9787810829809
- 出版日期：2007-5-1
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原價(jià)：
￥24.00元
現(xiàn)價(jià)：￥18.00元
-
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圖書(shū)簡(jiǎn)介
本書(shū)是“新體驗(yàn)商務(wù)英語(yǔ)系列教材”之一，全書(shū)共分14個(gè)單元，主要內(nèi)容包括：外貿(mào)函電的文體、結(jié)構(gòu)和原則，與對(duì)方建立商務(wù)關(guān)系函，詢(xún)購(gòu)函，答復(fù)函，報(bào)價(jià)函，訂購(gòu)與確認(rèn)函，付款函，包裝函，裝運(yùn)函，保險(xiǎn)函，索賠投訴函，代理函等。本書(shū)用英文編寫(xiě)。所有信函文本均來(lái)自進(jìn)出口實(shí)務(wù)的各個(gè)環(huán)節(jié)，同時(shí)文本的選擇還兼顧了外貿(mào)函電的得體性。本書(shū)所收錄的信樣較為詳盡，信函種類(lèi)豐富，新穎實(shí)用，寫(xiě)作風(fēng)格多樣，能讓學(xué)生學(xué)到真實(shí)的函電寫(xiě)作技巧。同時(shí)，本書(shū)對(duì)各種寫(xiě)作技巧的介紹也非常詳盡，它們均采用國(guó)外較新的函電寫(xiě)作材料并體現(xiàn)了國(guó)內(nèi)商務(wù)函電的寫(xiě)作特點(diǎn)。此外，本書(shū)還對(duì)這些信函及文本的典型句型進(jìn)行了提煉和總結(jié)，有利于學(xué)生更好地掌握和應(yīng)用。
本書(shū)的主要讀者對(duì)象為具有較好英語(yǔ)基礎(chǔ)的經(jīng)貿(mào)專(zhuān)業(yè)的學(xué)生和英語(yǔ)專(zhuān)業(yè)二、三年級(jí)的學(xué)生，也可用作外企白領(lǐng)階層的自學(xué)參考用書(shū)。
目錄
Unit 1 An Overview of Business Letter Writing
1.1 The Principles for Effective Writing
1.1.1 Completeness
1.1.2 Clearness
1.1.3 Conciseness
1.1.4 Consideration
1.1.5 Courtesy
1.1.6 Concreteness
1.1.7 Correctness
1.2 The Style and Tone of Business Letter Writing
1.2.1 Conversational Style
1.2.2 Avoid the Archaic Language ofBusiness
1.2.3 Use Positive Language and Avoid Anger
1.3 Preparation before Writing
1.3.1 Studying Your Reader's Interest
1.3.2 Planning What You Will Write and Writing Effectively
1.3.3 Deciding to Adopt the Proper Layout，Tone and Style
1.4 Writing Naturally and Sincerely
Unit 2 The Structure and sty'les of Business Letters
2.1 Principal Parts
2.1.1 Letterhead
2.1.2 Date
2.1.3 Inside Address
2.1.4 Salutation
2.1.5 Body of the Letter
2.1.6 Complimentary Close
2.1.7 Signature
2.2 Optional Elements
2.2.1 Attention Line
2.2.2 Subject Line
2.2.3 Enclosure
2.2.4 Copy Notation
2.2.5 Postscript
2.3 Styles of a Business Letter
2.3.1 Indented Style
2.3.2 Semi-block Style
2.3.3 Modified Block Style
2.3.4 Full Block Style
2.4 The Spacing and the Margin and Envelop Add ressing
2.4.1 The Spacing
2.4.2 The Margin
2.4.3 Envelop Addressing
Unit 3 Establishing Business Relations
3.1 Introduction
3.2 Letter Samples
Unit 4 Inquiries and Replies
4.1 Inquiry
4.1.1 Introduction
4.1.2 Letter Samples
4.2 Reply
4.2.1 Introduction
4.2.2 Letter Samples
Unit 5 Quotations，Offers and Counter Offers
5.1 Quotations and Offers
5.1.1 Infroduction
5.1.2 Letter Samples
5.2 Counter Offers
5.2.1 Introduction
5.2.2 Letter Samples
Unit 6 Orders and Acknowledgements
6.1 Introduction
6.2 Letter Samples
Unit 7 Payment by Leffer of Credit
7.1 Introduction
7.2 Letter Samples
Unit 8 Other Methods of Payment
8.1 Introduction of Other Methods of Payment
8.1.1 Bill of Exchange
8.1.2 Collection
8.1.3 Remittance
8.2 Writing for Other Methods of Payment
8.3 Letter Samples
Unit 9 Collection Leflers
9.1 Introduction
9.1.1 Collection Appeals
9.1.2 Collection Series
9.2 Letter Samples
Unit 10 Packing
10.1 Introduction
10.2 Letter Samples
Unit 11 Shipping
11.1 Introduction
11.2 Letter samples
Unit 12 Insurance
12.1 Introduction
12.2 Letter Samples
Unit 13 Complaints and Claims
13.1 Introduction
13.2 Letter Samples
Unit 14 Agency
14.1 Introduction
14.2 Letter Samples
Appendix A Useful Abbreviations in International Trade
Appendix B INCOTERMS 2000，the Relevant Documents and Other Useful Expressions
Appendix C The Comparison of the Old and New Language Styles
參考文獻(xiàn)
