城市會(huì)展——拓展英語(yǔ)閱讀教程
- 所屬分類：
商業(yè)英語(yǔ)
- 作者：
宗端華，李萍 主編
- 出版社：
四川大學(xué)出版社
- ISBN：9787561452615
- 出版日期：2011-5-1
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原價(jià)：
￥43.80元
現(xiàn)價(jià)：￥30.70元
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當(dāng)當(dāng)網(wǎng)
圖書(shū)簡(jiǎn)介
本教材的編寫(xiě)得到成都大學(xué)的鼎力支持，并被列為學(xué)校2008年度校級(jí)立項(xiàng)教材。本著立足地方、服務(wù)全國(guó)的宗旨，我們選取了以成都會(huì)展為主、以全國(guó)會(huì)展為限的教材編寫(xiě)內(nèi)容。根本目的就是想為英語(yǔ)學(xué)習(xí)者(英語(yǔ)專業(yè)或非英語(yǔ)專業(yè)學(xué)生)及涉外會(huì)展工作者提供一部實(shí)用的會(huì)展英語(yǔ)閱讀教材，提供相關(guān)資源鏈接的方向。
目錄
Unit One
Text A An Overview of Chinese MICE Cites
Text B Chengdu Convention & Exhibition Industry
Supplementary Reading Chengdu--A Historical and Cultural City
Where One Would not Think of Leaving Once There
Unit Two
Text A City Exhibition and Urban Economy
Text B Chengdu Exhibition Venues and Organizations
Supplementary Reading Chengdu Cuisine
Unit Three
Text A City Exhibition and Internationalization
Text B The Ninth Western China International Fair
Supplementary Reading Travel in Chengdu
Unit Four
Text A City Exhibition and Cultural Exchange
Text B Chengdu Floral Exposition
Supplementary Reading Life in Chengdu
Unit Five
Text A MICE Tourism and Urban Competitiveness
Text B The Tenth Western China International Fair
Supplementary Reading Sichuan Opera
Unit Six
Text A MICE and City Life
Text B The 1 lth Chengdu Motor Show (CDMS 2008)
Supplementary Reading Chengdu Culture & Education
Unit Seven
Text A Current Situation and Development Of the MICE
Industry
Text B The 2006 EU-China Partenariat in Chengdu
Supple~nentary Reading Mount Emei and Dujiangyan Irrigation
System
Unit Eight
Text A Exhibition Planning and Layout of the Hall
Text B Intangible Cultural Heritage of Sichuan
Supplementary Reading Dazu Rock Carvings
Unit Nine
Text A Application of E-commerce in City Exhibition
Text B The 58th Auto Parts Fair in Chengdu
Supplementary Reading Jinsha Ruins Museum
Unit Ten
Text A MICE and the City Brand
Text B The 4th China Expo Forum for International Cooperation
in
Chengdu
Supplementary Reading Sanxingdui History Museum
Unit Eleven
Text A Requirements of the English Language Professionals Under
the
Rapid Development of Exhibition Industry
Text B China (Chengdu) International Food & Tourism Expo
2009
Supplementary Reading Farmyard Merriment in Sichuan
Unit Twelve
Text A Exhibition Contract Negotiation
Text B Chengdu National Sugar and Alcoholic Fair
Supplementary Reading Jiuzhaigou Valley Scenic and Historical
Interest Area: World Natural Heritage
Unit Thirteen
Unit Fourteen
Unit Fifteen
Appendix
