高級(jí)綜合商務(wù)英語(yǔ)(第1冊(cè))(配光盤(pán))
- 所屬分類(lèi)：
商業(yè)英語(yǔ)
- 作者：
彭青龍 主編，鳳羽 等編
- 出版社：
外語(yǔ)教學(xué)與研究出版社
- ISBN：9787513524711
- 出版日期：2012-10-1
-
原價(jià)：
￥45.90元
現(xiàn)價(jià)：￥36.70元
-
本書(shū)信息由合作網(wǎng)站提供，請(qǐng)前往以下網(wǎng)站購(gòu)買(mǎi)： 京東商城
當(dāng)當(dāng)網(wǎng)
圖書(shū)簡(jiǎn)介
彭青龍等編著的《高級(jí)綜合商務(wù)英語(yǔ)》共有12個(gè)單元，內(nèi)容包括經(jīng)濟(jì)、管理、法律和文化四大模塊，涉及全球經(jīng)濟(jì)、國(guó)際市場(chǎng)、新興行業(yè)、信息技術(shù)、商業(yè)創(chuàng)新、法律訴訟、營(yíng)銷(xiāo)策略、危機(jī)公關(guān)、網(wǎng)絡(luò)文化、職業(yè)規(guī)劃、金融危機(jī)、企業(yè)管理等多個(gè)主題。每單元均由Lead．in、Text A、Text B及相關(guān)練習(xí)組成。Lead—in主題明確、內(nèi)容新穎、形式多樣，具有很強(qiáng)的針對(duì)性和啟發(fā)性。Text A側(cè)重商務(wù)知識(shí)習(xí)得、語(yǔ)言綜合能力和邏輯思辨能力的訓(xùn)練，練習(xí)形式主要有篇章理解、完形填空、句子改寫(xiě)、翻譯、聽(tīng)力、寫(xiě)作等。Text B是商務(wù)案例語(yǔ)篇閱讀材料，注重培養(yǎng)學(xué)生分析問(wèn)題和解決問(wèn)題的能力，練習(xí)包括口述、會(huì)談、辯論、應(yīng)用文寫(xiě)作等多種形式。各個(gè)單元都十分強(qiáng)調(diào)口語(yǔ)、寫(xiě)作和商務(wù)實(shí)踐能力，因此相應(yīng)的配套練習(xí)也比較多。
目錄
Unit 1 Globalization
Text A The Empire Strikes Back
Text B Disney Theme Park
Unit 2 Film Industry
Text A The Harry Potter Economy
Text B China's Investment in Silver Screen
Unit 3 Property Boom
Text A Between a Rock and a Living Space
Text B Building Excitement
Unit 4 Information Technology
Text A Silicon Valley Visionary Who Put Apple on Top
Text B Nokia at the Crossroads: Blazing Platforms
Unit 5 Creativity and Innovation
Text A The Postmodern Craving for Creativity
Text B Design Thinking
Unit 6 Commercial Litigation
TextA Reducing the Risk of Commercial Litigation in the
United States
Text B The McDonald's Coffee Lawsuit and Now, the Rest of the
Story
Unit 7 Mass Customization
Text A BMW Drives Germany
Text B How Mass Customization Is Changing Our World
Unit 8 Crisis Management
Text A A Crisis Made in Japan
Text B Crisis Management in Belgium: the Case of
Coca-Cola
Unit 9 Internet and Our Life
Text A How Long Will Google's Magic Last?
Text B Has the Internet Brought Us Together or Pulled Us
Apart?
Unit 30 Career Planning
Text A How to Change the World
Text B How Will You Measure Your life?
Unit 13 Financial Crisis
Text A Cinderella's Moment
Text B Fixing Europe's Single Currency
Unit 32 Entrepreneuhip
Text A Can Red Wine Help You Live Forever?
Text B An Interview with Tim Ferriss--Author of The 4-Hour
Workweek
